• Collins Akaniru

Corona Times: 8 Best Social Media Strategies to Increase Your Online Presence and Sales

Social media has become a vital platform for small and large businesses. Look around, nearly every one is definitely on social media. Likewise every brand.

As a business owner, your online presence represents a powerful tool in advertising, exposure, and creating overall revenue for your brand.

Below are some effective social media strategies to help you stay visible and win more sales:

  • Explore other Options

Go beyond what what you've always known. Don't focus on trying to build your brand on just platforms that are extremely competitive. There are many more social media platforms aside from Facebook, Instagram, Twitter and Snapchat. Check them out and use them in your social media marketing strategies.

Here are things worth considering:

  1. Answer questions on Quora

  2. Be on Tik Tok and learn the video game

  3. Create a Facebook page/group

  4. Engage in other Facebook Groups

  5. Engage with your LinkedIn community

  6. Answer questions in subreddits

  7. Publish content on Medium

  • Use Paid Ads

For some reasons, the number of organic reach you get on your contents has now reduced to an all time low. Paid ads is an effective way to get your business in the front of those that matters.

Regardless of your business industry, creating an effective social media ad is a powerful way to connect with new and existing customers.

You should consider it.

  • Use Contests

With the increasing influx of people to social media in search of contents to engage and interact with, the focus of social media marketing is now on better communication.

One way to get more interactive with people and increase engagement is to have more contests. This will help you get ‘on the radar’ and stay there at least long enough for real results.

Contest has always being a great tool to create engagement, gain more interactions, increase sales, get to know your audience, drive traffic and more. Just make sure that you're innovative and creative with your contests. Avoid doing what everyone else is doing.

  • Maximize Social SEO

Each social media platform has its own search engine. Leveraging this tool is a great way for new customers to connect with your business.

Hashtags and Keywords are your currencies.

Ideally, you need to come up with several keywords that you’d like to rank for.

Use these keywords and hashtags when posting on social media. You could also include your most industry specific keyword/hashtag in your profile description.

Remember to only use memorable and relevant keywords/hashtags. You do not need to use #beauty if you're not a beauty store nor deal in beauty products.

  • Embrace Influencer Marketing

Influencer marketing is still relevant and expected to increase in 2020. When searching for influencers to partner up with, only consider content creators who are admired and trusted by their followers. Having large followers do not make someone an influencer.

If you make the number of followers someone has your major determining factor in choosing an influencer to partner up, that's how you fail at using influencer marketing to grow your business.

Jump on this bandwagon and don’t leave out the ones you might term as micro-influencers. There is a lot of potential when using influencers, even the not-so-big ones. Most of them are admired and trusted by their followers. And that's just what you need.

  • Pay Closer Attention to the Analytic Tools

Due to the algorithm being used by most social media platforms, engagement on your content/page is an important determinant of how successful you'll be on on their platform. Engagement is a measure used by social media platforms to know how content and pages are being associated with.

You too can find out the level of engagement your content/ page is getting. Facebook, Instagram, Twitter, and LinkedIn all enable you to observe how many people have visited page/account with their inbuilt analytic tools. These analytic tools provides you with a narrow analysis on how an individual post is doing as well as a broader analysis on how your page is doing as a whole.

Take instagram for instance; don't just focus on the number of likes. There are other important metrics to consider like the number of actual reach, how many people visited your profile from that post? How many people saved that post or shared it with their contacts?

This knowledge helps you understand the kind of content your followers engage more with, and that's the kind of content you need to create more of.

Watch this video to understand the main social media metrics you should be tracking:

  • Jump on the Trend

Trends and accepted norms are always evolving. So, be aware of trends in visuals, hashtags and content. But don't jump on every trend.

Only embrace the ones that are in consonance with your brand.

  • Do More of Videos

It is essential to identify that social media is an appreciative experience. Videos are typically more attractive to viewers and nail more engagement.

There are many more strategies to increase sales, but these should get you started. Good luck!

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