• Collins Akaniru

Why Every Entrepreneur Needs to be Savvy in Digital Marketing - Part 1

Updated: Apr 9, 2020

Entrepreneurship has evolved.

Once upon a time, all you had to do was open a business with just a sign outside and you’ll turn a hefty profit with hard work, dedication, and financial management skills.

Today, those are no more enough to keep your business afloat.

Irrespective of the business niche you intend to venture into, you need to get familiar with the concepts of digital marketing if you want to survive.

Nevertheless, Some small businesses may still gain traction and achieve success with some traditional marketing efforts.

That’s great.

I’m not saying you should completely stop your other marketing tactics.

But you absolutely need to have a digital presence and learn how to be a marketer in that space.

You need to figure out which platforms your customers are using to consume information.

If you’re trying to capture a younger audience through television commercials, it’s unlikely that you’ll succeed based on these numbers. Cos it’ll be like winking at a girl in the dark; no one else but you know what you’re doing

Millennials are spending more time online especially via their mobile devices than the other generations combined.

What does this mean for you as an entrepreneur?

You need to adapt.

Traditional forms of advertising (TV, radio, and newspaper advertisements) alone simply won’t cut it anymore.


The Internet is too accessible for consumers. Other mediums can’t compete.

Everyone likes to get a good deal, so customers conduct research before they make a purchase.

What do you think will happen if your customers can’t find you, your products, or your services online while they are conducting research?

They will simply find someone else.

It’s that simple.

Learning how to use the internet to announce and market your business or its product/service might probably be just what your business needs to survive and scale.digital marketing tactics can help entrepreneurs do several things.

Because I like to keep it simple and short, I will stop here.

I’m sure you now get the gist on why having an online presence for your business is key. And remember, you also have the option of hiring a digital marketing consultant.

But why do that when you could easily acquire the knowledge and skill.

In my next post, I’ll explain why you need to be savvy in digital marketing for your business to survive.

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